Dwajarohanam: The Flag Hoisting Ceremony and its Significance at Tirumala Brahmotsavam

by Rajeshwari Balaji
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Discover the profound spiritual significance of Dwajarohanam flag hoisting ceremony at Tirumala Brahmotsavam. Explore ancient Agamic traditions, Garuda symbolism, ritualistic procedures, and cultural importance of this sacred Hindu temple festival ritual.

As someone who has dedicated over three decades to documenting the rich traditions of South Indian temple festivals, I have witnessed countless Dwajarohanam ceremonies across various temples. However, nothing compares to the spiritual grandeur and divine energy that pervades the air when the sacred Garuda flag is hoisted at Tirumala during the commencement of Srivari Brahmotsavam. This moment, witnessed by thousands of devotees, marks not just the beginning of a nine-day festival, but a profound spiritual invitation to celestial beings to participate in one of Hinduism’s most magnificent celebrations.

Dwajarohanam

My first experience of Dwajarohanam at Tirumala in 1998 left an indelible impression on my understanding of Hindu temple traditions. The rhythmic chanting of mantras, the sonorous sound of conches, and the collective gasp of devotees as the Garuda flag unfurled in the evening breeze created an atmosphere of divine transcendence that words can hardly capture. Over the years, I’ve come to appreciate how this seemingly simple act of flag hoisting encompasses millennia of spiritual wisdom, Agamic traditions, and devotional practices.

Understanding Dwajarohanam: The Sacred Commencement

Dwajarohanam (Sanskrit: เคงเฅเคตเคœเคพเคฐเฅ‹เคนเคฃ) literally translates to “flag hoisting” – a ceremonial ritual that marks the formal inauguration of major Hindu temple festivals. In the context of Tirumala Brahmotsavam, this sacred ceremony serves as a divine invitation extended to all celestial beings across the universe to witness and participate in the festival dedicated to Lord Venkateswara.

The ceremony involves hoisting a specially consecrated flag bearing the image of Garuda, Lord Vishnu’s divine vehicle, atop the Dwajasthambha (flag post) positioned strategically in front of the temple’s sanctum sanctorum. This act is far more than a mere ritualistic formality; it represents a cosmic announcement that transforms the temple premises into a divine stage where earthly and celestial realms converge.

Historical Evolution of the Practice

The tradition of Dwajarohanam finds its roots in ancient Agamic scriptures, which provide detailed guidelines for temple construction, deity worship, and festival celebrations. These texts, considered equally authoritative to the Vedas, contain specific instructions regarding the proper conduct of flag hoisting ceremonies.

According to historical records, the first reference to festivals at the Tirumala Venkateswara Temple dates back to 966 CE, when Pallava queen Samavai endowed land and ordered its revenue to celebrate festivals in the temple. During medieval times, until 1582 CE, Brahmotsavams were held as frequently as twelve times a year, each beginning with the sacred Dwajarohanam ceremony.

The Garuda Flag: Symbolism and Spiritual Significance

The centerpiece of Dwajarohanam is the Garudadhvaja – a flag emblazoned with the image of Garuda, the divine eagle who serves as Lord Vishnu’s mount. The selection of Garuda as the primary symbol is deeply significant and multifaceted.

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Garuda: The Divine Messenger

In Hindu mythology, Garuda represents speed, power, and martial prowess. As Vishnu’s vahana (divine vehicle), Garuda embodies unwavering devotion, strength, and the ability to traverse all three worlds – earth, heaven, and the netherworld. When the Garuda flag is hoisted during Dwajarohanam, it symbolically announces to all beings across the cosmos that the great festival is about to commence.

The spiritual significance extends beyond mere symbolism. According to temple traditions, when the Garuda flag is raised, it is believed that Garuda himself travels to all the lokas (worlds) to personally invite the thirty million deities mentioned in ancient Hindu scriptures to attend the Brahmotsavam and bless the devotees with their divine presence.

Garuda’s Symbolic AttributesSpiritual Significance
Eagle-like formSpiritual ascension and liberation
Serpent-enemy natureVictory over evil and ignorance
Mount of VishnuDivine grace and protection
Speed and agilitySwift response to devotees’ prayers
Fierce appearanceDestroyer of negative forces

The Dwajasthambha: Sacred Architecture and Cosmic Symbolism

The Dwajasthambha or flag post is not merely a structural element but a profound spiritual symbol embedded in Hindu temple architecture. According to Agamic traditions, the Dwajasthambha represents the cosmic axis connecting earth to heaven, serving as a conduit for divine energies.

Architectural Specifications According to Agamas

The ancient scriptures provide detailed specifications for the construction and consecration of Dwajasthambhas:

  • Material: Traditionally made from a single piece of teak wood or stone without cracks or veins
  • Shape: Can be round, square, hexagonal, or octagonal
  • Height: Classified as Uttama (excellent) if higher than the temple’s Shikhara, Madhyama (moderate) if equal, and Adhama (minimum) if shorter
  • Covering: Usually covered with copper, silver, or gold sheets
  • Sacred Geometry: Features rings that correspond to spiritual concepts in Hindu cosmology

The Dwajasthambha at Tirumala stands as a magnificent example of traditional temple architecture, crafted according to ancient Agamic principles and serving as a focal point for devotional practices throughout the year.

The Dwajarohanam Ceremony: Ritual Procedures and Spiritual Elements

The Dwajarohanam ceremony at Tirumala follows a meticulously prescribed sequence of rituals that have been preserved for centuries. Based on my extensive documentation of these ceremonies, I can provide detailed insights into the various components of this sacred ritual.

Pre-Ceremony Preparations

Before the actual flag hoisting, several preparatory rituals must be completed:

  1. Aalaya Suddhi: Comprehensive cleaning and sanctification of the temple according to scriptural guidelines
  2. Alankaram: Decoration of temple premises with flowers, mango leaves, and traditional motifs
  3. Mritsangrahanam: Collection of sacred earth for the Ankurarpanam ritual
  4. Dhwajapatam Puja: Special worship offered to the flag before hoisting

The Sacred Timing

The ceremony is conducted at an auspicious time determined by astrological calculations, typically during the Meena Lagnam (an astrologically favorable period). At Tirumala, this usually occurs between 5:10 PM and 5:30 PM on the first day of Brahmotsavam, creating a mystical atmosphere as evening shadows begin to fall over the sacred hills.

Ritual Sequence

The ceremony unfolds in a carefully orchestrated sequence:

1. Invocation and Prayers

  • Priests led by the Kankana Bhattar begin with Vedic chants
  • Recitation of verses from Garuda Gadyam eulogizing Garuda’s valor
  • Special pujas offered to the processional deities

2. Flag Consecration

  • The Dhwajapatam receives special abhishekam (ritual bath)
  • Sacred mantras are chanted to invoke divine presence in the flag
  • Sandalwood paste, turmeric, and other sacred materials are applied

3. The Hoisting

  • Priests ascend the Dwajasthambha with great reverence
  • The flag is unfurled amid sonorous chanting and musical accompaniment
  • Conches, drums, and traditional instruments create a divine symphony
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4. Celestial Invitation

  • Special mantras are recited to invite celestial beings
  • The significance of the act as a cosmic announcement is emphasized
  • Prayers for successful conduct of the festival are offered

Regional Variations and Temple-Specific Traditions

While the core essence of Dwajarohanam remains consistent across Hindu temples, regional variations and temple-specific traditions add unique flavors to the ceremony. At different temples across India, the flag designs, timing, and associated rituals may vary based on local customs and the specific deity being honored.

Variations in Flag Symbols

Different temples incorporate various divine symbols on their flags:

  • Shiva temples: Trident (Trishul) and Nandi bull
  • Vishnu temples: Chakra (Sudarshana) and Garuda
  • Devi temples: Lotus and lion
  • Murugan temples: Vel (divine spear) and peacock

Cultural Adaptations

In Kerala, Tamil Nadu, Karnataka, and Andhra Pradesh, the ceremony incorporates local cultural elements while maintaining the spiritual essence. These adaptations include:

  • Regional musical instruments
  • Local language chants alongside Sanskrit mantras
  • Traditional art forms and decorative elements
  • Community participation patterns unique to each region

The Role of Agamic Scriptures in Dwajarohanam

The Agamic texts provide comprehensive guidelines for conducting Dwajarohanam ceremonies. These ancient scriptures, consisting of Shaiva, Vaishnava, and Shakta traditions, detail every aspect of temple rituals and festival celebrations.

Scriptural Authority

According to the Hayaล›ฤซrแนฃapaรฑcarฤtra, one of the important Pancharatra Agamas, specific procedures must be followed during Dhvajarohana to ensure spiritual efficacy. The text specifies:

  • The flag should carry the figure of Garuda for Vishnu temples
  • Specific mantras must be recited during the hoisting
  • The ceremony must be conducted by qualified priests
  • Proper timing based on astrological calculations is essential

Spiritual Prerequisites

The Agamic texts emphasize that Dwajarohanam is not merely a ceremonial act but a profound spiritual ritual requiring:

  • Purification of the ceremony conductors
  • Sanctification of the ceremonial space
  • Proper understanding of the underlying spiritual principles
  • Sincere devotion and faith from all participants

Modern Relevance and Contemporary Practices

In today’s rapidly evolving world, the Dwajarohanam ceremony at Tirumala continues to maintain its relevance and spiritual significance. The ceremony now incorporates modern elements while preserving its traditional essence.

Technological Integration

Modern live streaming and broadcast technologies have made it possible for devotees worldwide to witness the sacred ceremony. This technological integration has:

  • Expanded global participation in the ritual
  • Preserved detailed documentation of traditional practices
  • Enabled scholarly research and cultural preservation
  • Connected the diaspora with their spiritual roots

Contemporary Challenges and Solutions

Temple administrations face various challenges in conducting traditional ceremonies in modern times:

Challenges:

  • Increased devotee numbers requiring crowd management
  • Environmental concerns regarding traditional materials
  • Balancing tradition with modern safety requirements
  • Preserving authentic practices amid technological changes

Solutions:

  • Implementing systematic crowd control measures
  • Using eco-friendly materials where scripturally permissible
  • Enhanced security arrangements during ceremonies
  • Digital documentation and preservation efforts

Spiritual Benefits and Devotional Significance

Participating in or witnessing Dwajarohanam is believed to bestow numerous spiritual benefits upon devotees. Based on both scriptural references and devotional testimonies I have collected over the years, these benefits include:

Immediate Spiritual Effects

  • Purification of consciousness: The sacred vibrations generated during the ceremony help purify the mind and heart
  • Divine blessings: Devotees believe that witnessing the ceremony brings the direct blessings of Lord Venkateswara
  • Spiritual elevation: The collective chanting and devotional atmosphere elevates consciousness
  • Removal of obstacles: The ceremony is believed to remove spiritual and material obstacles

Long-term Benefits

  • Enhanced devotion: Regular participation deepens one’s connection with the divine
  • Cultural preservation: Maintains continuity with ancient spiritual traditions
  • Community bonding: Strengthens bonds within the devotional community
  • Karmic purification: Believed to help purify negative karmic impressions
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Environmental and Cultural Conservation Aspects

The Dwajarohanam ceremony at Tirumala represents more than religious practice; it embodies a comprehensive approach to environmental and cultural conservation. The ceremony’s traditional elements reflect ancient wisdom about sustainable practices and ecological harmony.

Traditional Eco-Friendly Practices

  • Use of natural materials like organic cotton for flags
  • Biodegradable decorative materials including flowers and leaves
  • Traditional lighting methods using oil lamps
  • Minimization of waste through reusable ceremonial items

Cultural Preservation Efforts

The Tirumala Tirupati Devasthanams (TTD) has implemented several measures to preserve the authentic traditions:

  • Training programs for young priests in traditional procedures
  • Documentation of oral traditions and ceremonial practices
  • Research initiatives to understand historical evolution
  • Cultural education programs for devotees

Educational and Research Dimensions

The study of Dwajarohanam offers valuable insights into various academic disciplines, including religious studies, anthropology, architecture, and cultural history. Universities and research institutions worldwide have shown increasing interest in documenting and analyzing these ancient practices.

Academic Research Areas

  • Theological Studies: Understanding the spiritual significance and doctrinal foundations
  • Anthropological Research: Examining social and cultural aspects of community participation
  • Architectural Studies: Analyzing the symbolic and functional aspects of Dwajasthambha design
  • Historical Documentation: Tracing the evolution of ceremonial practices over centuries

Educational Initiatives

Several educational programs have been developed to promote understanding of these traditions:

  • Workshops on temple architecture and Agamic principles
  • Cultural exchange programs for international scholars
  • Digital archives preserving ceremonial documentation
  • Academic courses on Hindu temple traditions

Future Perspectives and Evolution

As we advance further into the 21st century, the Dwajarohanam ceremony at Tirumala faces both opportunities and challenges in maintaining its relevance while preserving its authenticity. The future of this ancient tradition depends on thoughtful adaptation and conscious preservation efforts.

Emerging Trends

  • Digital Participation: Virtual reality experiences for remote devotees
  • Global Connectivity: Real-time participation by international devotees
  • Educational Integration: Incorporation into cultural education curricula
  • Scientific Documentation: Use of advanced technologies for preservation

Preservation Challenges

  • Maintaining traditional authenticity amid modernization pressures
  • Training sufficient numbers of qualified traditional practitioners
  • Balancing accessibility with sacred space preservation
  • Managing increasing devotee numbers sustainably

The Dwajarohanam ceremony at Tirumala Brahmotsavam represents far more than a mere ritual flag hoisting; it embodies the profound spiritual wisdom of ancient Hindu civilization and serves as a bridge connecting the earthly and celestial realms. Through this sacred act, devotees participate in a cosmic invitation that has been extended for over a millennium, maintaining an unbroken chain of devotional tradition.

As someone who has spent decades studying and documenting these traditions, I am continually amazed by the depth of spiritual insight embedded in what might appear to be a simple ceremony. The Dwajarohanam encompasses elements of theology, astronomy, architecture, music, and community participation, creating a holistic spiritual experience that addresses multiple dimensions of human existence.

The ceremony’s enduring relevance in contemporary times demonstrates the timeless nature of authentic spiritual practices. While external forms may adapt to changing circumstances, the core spiritual principles remain eternally valid and transformative. The sight of the Garuda flag ascending the sacred mast continues to inspire devotees with the same divine fervor that moved ancient seekers, confirming the eternal nature of genuine spiritual experiences.

For future generations seeking to understand the depths of Hindu spiritual tradition, the Dwajarohanam ceremony offers a perfect entry point into the sophisticated world of Agamic practices and devotional worship. It serves as a living example of how ancient wisdom can be preserved and transmitted while adapting to contemporary needs and circumstances.

The sacred flag that rises during Dwajarohanam does more than announce the beginning of a festival; it proclaims the eternal truth that the divine presence is always available to those who approach with sincere devotion and proper understanding. In this profound spiritual gesture, we find both the culmination of ancient wisdom and the promise of continued spiritual evolution for humanity.


Author: Smt. Rajeshwari Balaji is a dedicated traveler and Tirumala devotee with over 20 years of experience in organizing pilgrimages for families. Known for her practical advice and heartfelt narratives, she specializes in guiding first-time visitors through their spiritual journey. Her articles focus on everything from booking darshan tickets to finding comfortable accommodations and experiencing the sanctity of Tirumala. With personal anecdotes and detailed guides, she ensures readers have a smooth and fulfilling pilgrimage experience.

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